Fill the venue with your existing guests.

Restaurant marketing that targets the regulars who come on your busy nights, for the nights you really need them. Your guest data already lives in Taybl, so there is nothing to export.

Start free trial See how it compares

£39 per venue, per month1,000 contacts includedEmail to seated guest, tracked

A Facebook post on its own is not marketing.

The booking data you already own sits in a system that was never built to talk to a mailing list. If you are not bringing those guests back through the door, your competitors might.

Quiet nights stay quiet, even with the data to fix it.
Guest data stays locked in a booking system, not marketing.
Guests' special occasions go unrecognised and forgotten.

What email marketing costs

Monthly price, as used in the Taybl price calculator, 2026

MailerLite

£32

Taybl

£39

Mailchimp

£39

AAirShip

£150

Stampede.ai

£299

MailerLite is cheaper on headline price, but it is a separate list you export into. Taybl sends to your live guest and booking records, so segments update themselves.

Taybl is £39 for up to 1,000 contacts. Figures for the others are the calculator's monthly costs and should be rechecked before launch.

One price. Everything included.

£39/ month

Per venue, up to 1,000 contacts. Add a further 500 contacts for £10 a month.

No user limits
Consent built in
Free onboarding

Everything you need to bring guests back

Powerful segment builder
AutoPilot automations
Drag and drop email builder
Instant or scheduled sending
Consent management built in
Micro-targeting to fill quiet nights
Full conversion tracking
ROI reporting
Tags from the Guest CRM
Guest spend and favourite items
Uses your existing guest data
No import or export

Taybl Marketing£39 / month

Each extra 500 contacts£10 / month

Marketing needs Taybl Bookings, because it uses your guest records. It is added on top of any plan and is not part of the bundle prices.

Smart segments

Every guest, already sorted for you.

Because your guest list lives in the same platform as your bookings, segments build themselves: regulars, big spenders, guests who only ever book Tuesdays.

Segments by visit frequency, spend and night of the week.
Custom tags from your guest CRM to narrow any segment further.
A live match count as you build, so you know the audience before you send.
No import or export between systems.

Marketing · Segments

113 guests matchLive, as you build

Email builder

Campaigns that look like your venue.

A drag and drop email builder with professionally designed templates, so a campaign takes minutes, not an afternoon.

Drag and drop blocks, with templates to start from.
Merge tags to greet each guest by name.
Send now or schedule it, for the right time of day.
Consent is built in: only opted-in guests are included, and every message has an unsubscribe.

Marketing · Email builder

Merge tagsFirst name and more

AutoPilot

Put your marketing on auto pilot.

Set a rule once, and Taybl sends the message for you when something happens to a guest: a first visit, a birthday, a guest becoming a regular.

Triggers from booking behaviour, like a first visit or a lapse.
Birthday and anniversary messages a week or two ahead.
Loyalty nudges when a guest becomes a regular.
Switch each one on or off whenever you like.

Marketing · AutoPilot

Birthday treatSends itself, every time

Conversion tracking

From email sent to guest seated.

It is easy to see how many people opened an email. With Taybl you can follow it all the way to a guest sitting down.

Opens, clicks, bookings and attendance for every campaign.
Covers and spend generated, with the POS integration.
Automations aimed at your most responsive guests.
One report for one-off campaigns and AutoPilot.

Marketing · Reports and insights

27 booked · 18 attendedTracked to the table

More ways to fill the venue.

Everything you need to bring guests back, in one place.

Venue Filler

This Monday looking quiet? Target guests who have visited before and book at short notice.

Occasion boosts

Birthday and anniversary offers, triggered a week or two before.

Guest tags

Target regulars, loyalty card holders or high spenders from your Guest CRM.

Email scheduler

Schedule campaigns in advance, so they land at the right time.

Bookings feed marketing, marketing feeds bookings.

Every campaign targets guests who have actually walked through your door, and every booking it produces is tracked back to it.

Guests

Your guest list is already there, from bookings.

Campaigns

Send one-off campaigns in minutes, or let automations run.

Results

See which campaigns turned into bookings.

Your first campaign this week.

Your guest list is already there, so you can start with a segment, not a spreadsheet.

Set up your segments

Your guest list is already there from bookings. Set up your first segment and template.

Daily use

Send a one-off campaign in minutes, or let automated rules run in the background.

Oversight and reporting

See which campaigns turned into bookings, right down to the covers and spend generated.

How Taybl Marketing compares.

A general email tool can send a campaign. Taybl sends it from the booking records you already keep.

	Taybl	Mailchimp	MailerLite	Stampede.ai
Monthly price	£39	£39	£32	£299
Works from your live booking and guest records		Via integration	Via integration	Via integration
Segments update as guests book and dine
Tracks an email to a seated guest
Consent held against each guest in your CRM

Other tools can connect to booking systems by integration or API; in Taybl the guest data is native.

Questions, answered.

What is Taybl Marketing?

Guest marketing software built on your booking and dining data. It lets you segment guests, send branded email campaigns, automate follow-ups and loyalty messages, and track which campaigns lead to bookings, all from the same app that holds your guest CRM.

Is Taybl an alternative to Mailchimp, MailerLite or Stampede?

Yes. Taybl covers the same email marketing essentials, but works directly from your live guest and booking records, so there are no lists to export, sync or keep clean. Segments update automatically as guests book and dine.

Do I need the Bookings app to use Marketing?

Yes. Marketing draws on the guest data captured by Taybl Bookings, so the two work best together. Guest records, visit history and tags all feed your segments and automations.

How does guest segmentation work?

You build segments from real behaviour: visit frequency, last visit, spend, party size, booking type, tags and special dates. The lists stay current on their own. You can target, for example, guests who have not visited in 90 days or who always book Sunday lunch.

What does Marketing AutoPilot do?

AutoPilot runs always-on automations triggered by guest behaviour: a welcome after a first visit, a win-back after a lapse, birthday and anniversary messages, and loyalty or milestone nudges.

What is Venue Filler?

Venue Filler targets a promotion at the right guests when you have covers to fill, such as a quiet midweek service or a last-minute gap, using your booking forecast to decide when to send and who to.

Can I see whether campaigns lead to bookings?

Yes. Conversion tracking links bookings back to the campaign that prompted them, so you can see the covers and revenue generated rather than just opens and clicks.

Is Taybl Marketing GDPR compliant?

Taybl records marketing consent against each guest, only includes opted-in contacts in campaigns, and adds an unsubscribe option to every message. Guests can be removed or exported on request.

How many contacts are included?

Up to 1,000 contacts are included at £39 per venue per month. Each further 500 contacts is £10 a month.

Fill your quiet nights this week, for free.

Try every feature for 14 days. We'll help you build your first segment and email on a free 2-hour onboarding call.

14 days, every featureFree 2-hour onboarding callUp to 1,000 contacts included